Business Strategy


Penta Investments has been able to successfully implement a business model of discount type of pharmacies which offers patients low prices and best possible pharmaceutical care. One of the main key model elements, which determined the development paths in the Czech Republic, Slovakia and in Poland is a single, strong brand which is based on the mutual marketing concept. Exploitation of the effect of the scale within the Holding strategy as well as the undisrupted transfer of knowledge between the management personnel of all 3 countries allows to achieve measurable effects in the form of constantly developing business activity.